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Transformation That Lands: Making Complex Change Work When the Stakes Are High

  • Writer: Ian Plunkett
    Ian Plunkett
  • Dec 17, 2025
  • 3 min read

Enterprise transformation is rarely about ambition. More often, it is about execution

— and about navigating the human, cultural and structural realities that sit beneath

even the best-designed change programmes.


Throughout my career, I’ve delivered large-scale transformation across financial

services, heavy industry, government and multi-market corporates, with a particular

focus on making the complex simple and the ambiguous executable. From designing

and building shared service centres in Slovakia and the UAE, to leading operational

carve-outs for Barclays and LafargeHolcim, to embedding automation across

operations in Europe and the Gulf, the environments have differed, but the

underlying challenges have been remarkably consistent.


One such example was the transformation I led at the National Bank of Abu Dhabi,

consolidating banking operations into a new shared services subsidiary. The

programme delivered a 23% budget reduction and reset the cultural and

performance baseline across more than 600 FTE. But that outcome was driven less

by structural design and more by how resistance, integration and capability were

handled in practice.

National Bank of Abu Dhabi
National Bank of Abu Dhabi

Resistance to change: understanding what sits beneath it

Working across different national and organisational cultures offers sharp insight into

the nature of resistance to change. In some environments, particularly where

workforces are composed predominantly of employees from backgrounds in which

they work overseas as the primary breadwinner for the extended family, resistance is

not rooted in conservatism or inertia, but in fear.


In these contexts, employees may repatriate up to 80% of their earnings to support

family back home. The prospect of redundancy, role change or perceived instability

can therefore feel existential. In the worst cases, this can result in the most capable

employees seeking more secure employment elsewhere, precisely when they are

needed most during times of change and transformation.


I encountered this dynamic during major operational change programmes, including

the Barclays / Woolwich integration and the NBAD Banking Operations

Transformation. Overcoming it required a deliberate shift in approach: involving the

workforce not just at the point of delivery, but from day one during ideation and

solution design. By engaging employees early, explaining what was changing and

why, and allowing them to shape the solution, resistance was reduced, and adoption increased. Change stopped being something imposed and became something

owned.


Driving change post-M&A: when “simple” transformations are not

simple

Post-M&A integration introduces a different kind of complexity. I was asked by a

FTSE 100 pan-European manufacturing client to design and deliver a new product

development function following a period of aggressive acquisition. On the surface,

the task appeared straightforward: build a product development framework, create

multi-functional squads, and coach teams in new agile ways of working.


However, early analysis revealed a more nuanced challenge. The organisation was

exceptionally good at developing innovative products that met client needs, but the

integration history had created barriers between factories, countries and regions.

Product knowledge was retained locally, preventing scaling across the wider group

and limiting commercial impact.


The solution was not structural alone. Product development squads were

deliberately refocused to bridge silos, using the squads themselves as mechanisms

for knowledge transfer. In parallel, the commercialisation end of the product

development process was restructured to ensure new products could be

manufactured and sold wherever demand existed. The result was a model that

preserved local innovation while enabling group-wide scale.


Leaving a legacy, not a dependency

Leading transformation is one thing; ensuring it endures is another. A true change

leader leaves behind capability, not reliance. For me, this means ensuring that every

transformation programme includes explicit delivery of change capability to the client

organisation.


That may involve building centres of excellence in process re-engineering or

automation, or ensuring client change teams are fully trained through structured

knowledge transfer and upskilling. The objective is always the same: enabling the

organisation to continue delivering successful change long after external support has

stepped away.


This philosophy aligns closely with the way we work at MagicDust Interim

Solutions (MDIS). Our consultancy-led, embedded model allows experienced

practitioners to combine strategic direction with hands-on delivery, while remaining

accountable for outcomes and capability transfer. In complex environments, where

trust, pace and execution matter, that continuity is critical.


Transformation that truly lands does not just change operating models. It equips

organisations to keep changing long after the programme ends.


About the Author

Gary Thompson is a seasoned Business Transformation Leader and Innovation

Advocate who specialises in helping organisations navigate complex changes and

market disruption. Functioning primarily as a fractional or interim lead, he partners

with established companies to deliver strategies that optimise costs, consolidate

processes, and implement shared services.


His robust portfolio spans the UK, Europe, and the Middle East, including significant

tenures with Rokaboat Advisory and major industrial clients in Saudi Arabia and the

UAE. A CIMA Fellow and Prince2 practitioner, Gary is known for a hands-on,

collaborative style that prioritises "leadership as stewardship," fostering

environments where innovation can genuinely thrive.

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